B and B has a new creme for your hair called Don’t Blow It to be used on days when you want to avoid heat styling. It is a first-of-its kind product formulated to give you a beautiful air-dried look with a product free feel. This is accomplished by combining polymers with plant-based conditioners that enhance texture and body, producing a lightweight, touchable finish.

To use, simply work into towel-dried hair by squeezing or twisting.